Google Ad Grants pre-check Ad Grants Eligibility Screener

About Ad Grants Eligibility Screener

The Ad Grants Eligibility Screener is an internal tool Pure Water Automations is building for its own team. It checks a nonprofit against 28 written rules for Google Ad Grants, using the IRS list of nonprofits, a short intake form and a look at the organization's website. It returns what is ready, what is not and a fix list in the order to tackle it, and it never says approved.

Why we built Ad Grants Eligibility Screener

An Ad Grants application takes about 20 hours of work, and the one attempt we could trace in detail stalled on facts we could have known at the start. A wrong yes costs hours, and a wrong no loses a client. We wanted a first-call check that says where an organization stands and what to fix first.

How Ad Grants Eligibility Screener works

Every rule in the screener comes from a written rulebook. Each rule carries a link to Google's own page and the date we last checked it. Where Google's rules are unclear, the screener says unknown and tells us to ask Google or its validation partner instead of guessing.

On a discovery call, a team member fills in a short form of 25 questions. The screener looks up the organization in the IRS list and reads its website, one page per second and following the site's robots.txt, then scores three gates, the organization, the website and whether it can sustain a grant. A few rules, such as the nonprofit verification and how clearly the mission is stated, are marked for a person to judge and record with their name.

The most it will say is Ready to submit, because Google can turn down any application. Government bodies, schools, hospitals and organizations with no 501(c)(3) of their own stop the screen at once, and its suggested fixes only point to legitimate routes such as the organization's own 501(c)(3).

A prospect mode lists nonprofits in a state or cause area that look close to eligible. Those results are marked unconfirmed until someone talks to the organization. Any AI assistant that supports MCP can run the same screens with an access token.